Privacy Policy

Last Updated: 12/08/2025

1. Introduction

Lunabeam ("we," "us," or "our"), based in California, is committed to protecting your privacy. We provide a digital coaching and goal-setting platform designed to support independent living. We understand that our users trust us with personal details about their lives, challenges, and growth. We take that trust seriously.

This Privacy Policy describes how we collect, use, and share your personal information when you use our mobile application and website. It is designed to comply with applicable privacy laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the Children’s Online Privacy Protection Act (COPPA).

2. Information We Collect

We collect information that identifies, relates to, describes, or could be linked to you ("Personal Information").

A. Information You Provide to Us

Category Examples of Data We Collect
Identifiers Full name, email address, and account credentials.
Protected Classifications Date of Birth (used strictly for age verification and content suitability).
Sensitive Personal Information Information regarding personal challenges (e.g., anxiety, motivation, physical limitations) that you voluntarily input into your "Goal Challenges," "Journals," or "Playbooks."
User Content Goals, tasks, notes, and confidence ratings you enter into the app.

B. Information We Collect Automatically

Category Examples of Data We Collect
Internet Activity App usage logs, interaction with features (e.g., "Session Completed"), and crash reports.
Device Data IP address (processed but not stored for tracking), device model, and operating system.

Note on Analytics: We use privacy-centric tools (PostHog) to understand how our app is used. We have configured these tools to avoid collecting unnecessary personal identifiers and strictly prohibit cross-site tracking.

3. How We Use Your Information

We use your Personal Information for the following business purposes:

  • Service Delivery: To create your account, generate your "Playbook," and track your progress.
  • AI-Powered Coaching: We use Artificial Intelligence (AI) technologies to process the goals and challenges you enter to generate personalized steps and advice.
  • Safety & Compliance: To verify your age, obtain parental consent when required, and ensure the safety of our platform.
  • Internal Improvement: To fix bugs (via Sentry) and understand which features are most helpful (via PostHog).
  • Communication: To send you service-related notifications (e.g., "Schedule Updated") or parental consent verifications (via Resend).

We do not use Sensitive Personal Information (e.g., your challenges) for any purpose other than providing the direct services you requested.

4. Selling and Sharing of Personal Information

We do not sell your Personal Information.

We do not share your Personal Information for cross-context behavioral advertising. We do not use "pixels" from advertising networks (such as Facebook or Google Ads) that track you across other websites.

Service Providers We disclose data to the following categories of trusted "Service Providers" who process data on our behalf under strict confidentiality agreements:

  • Cloud Hosting & Database: (Supabase/AWS) To securely store your data.
  • AI Processors: (OpenAI/Google via secure gateways) To generate coaching content.
  • Analytics & Performance: (PostHog, Sentry) To monitor app stability and usage patterns.
  • Communication: (Resend) To deliver emails.

5. Children’s Privacy & COPPA Compliance

Protecting the privacy of minors is a priority. We comply with the Children’s Online Privacy Protection Act (COPPA).

  • Age Gating: We collect Date of Birth during sign-up to determine the user's age.
  • Users Under 13: We do not knowingly collect Personal Information from children under 13 without verified Parental Consent.
  • "Email Plus" Verification: If a user is under 13, we require a parent's email address. We send a direct notice to the parent, who must verify consent via a secure link. We then send a follow-up confirmation email.
  • No Third-Party Sharing: We strictly do not share personal information of minors with third parties for marketing or advertising purposes.
  • Parental Rights: Parents may review, delete, or revoke consent for their child's data at any time by contacting us at [Insert Support Email].

6. Data Retention

We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this policy.

  • Active Accounts: We retain data while your account is active to provide the service.
  • Inactive Accounts: If you have not logged in or interacted with the service for 24 months, we will mark your account for deletion. We will attempt to notify you via email prior to deletion.
  • Deleted Accounts: When an account is deleted (by you or due to inactivity), your personal identifiers are removed from our active databases immediately. Residual copies in backup systems are securely destroyed within 90 days.

7. Your California Privacy Rights

If you are a California resident, you have the following rights under the CCPA/CPRA:

  • Right to Know: Request details about the specific pieces of information we hold about you.
  • Right to Delete: Request that we delete your personal information.
  • Right to Correct: Request that we fix inaccurate data.
  • Right to Limit Use of Sensitive Information: You can direct us to limit the use of your Sensitive Personal Information (e.g., Challenge data) to only what is necessary to perform the service.
  • Non-Discrimination: We will not discriminate against you for exercising these rights.

How to Exercise Your Rights

  • Email: support@lunabeam.app
  • In-App: Go to You > Privacy > "Manage My Data"
  • Authorized Agents: You may designate an authorized agent to make a request on your behalf. To protect your data, we require a signed permission form from you authorizing the agent to act on your behalf, and we may verify your identity directly.

8. Changes to Terms

We may modify these Terms at any time. If we make material changes, we will notify you via the App or email. Continued use of the Service after such changes constitutes your acceptance of the new Terms.

9. Dispute Resolution

9.1 Binding Arbitration

Any dispute arising out of or relating to these Terms or the Service shall be resolved through binding arbitration conducted in San Francisco County, California (or another mutually agreed location). You waive your right to a trial by jury. The American Arbitration Association shall be responsible for managing all aspects of the dispute on behalf of Lunabeam Labs.

9.2 Class Action Waiver

YOU AGREE THAT ANY CLAIMS WILL BE ADJUDICATED ON AN INDIVIDUAL BASIS, AND YOU WAIVE THE RIGHT TO PARTICIPATE IN A CLASS, COLLECTIVE, OR REPRESENTATIVE ACTION.

10. "Do Not Track" Signals

We do not track our customers over time and across third-party websites to provide targeted advertising and therefore do not respond to Do Not Track (DNT) signals.

11. Contact Us

If you have questions about this policy or our data practices, please contact us.

Lunabeam Labs

455 Market Street Suite 1950 #806521

San Francisco, CA 94105

Email: support@lunabeam.app